EFFECTIVE TRAINEES’ PARTICIPATION IN PUBLIC RELATION IN ANAMBRA STATE VOCATIONAL TRAINING CENTRES

Abstract

This study aimed to assess trainees’ participation in public relations at vocational training centers in Anambra State, Nigeria. Two research questions guided the study, and two null hypotheses were tested at a 0.05 level of significance. A descriptive survey design was employed, with a population of 4,200 trainees from the 21 Local Government Areas in Anambra State. A sample size of 300 trainees was selected using a simple random sampling technique. Data collection was conducted through a self-structured questionnaire, validated by experts. The reliability of the instrument was determined through a pilot test, with a Cronbach's Alpha value of 0.82. Data analysis was performed using frequency counts, mean, standard deviation, and t-tests. The findings revealed that administrators, vocational teachers, and trainees should engage in extensive publicity to promote the importance of vocational training skills in Anambra State, utilizing various media outlets to raise societal awareness. Additionally, no significant difference was found between the mean responses of male and female trainees’ regarding public relations strategies that the government could adopt to improve trainees’ enrollment in vocational training. Public relations strategies were identified as key determinants of trainees’ enrollment in vocational training programs. Based on these findings, it was recommended among others that government and administrators provide motivational incentives to encourage trainees’ participation in public relations efforts. In conclusion, public relations play a vital role in vocational training, as it helps trainees develop the interpersonal skills necessary for career success and economic growth. The school administration and government must work together to create a supportive environment that promotes trainees’ participation in public relations activities